Did you know your technology may hurt your sales and service users in three ways?

66% of Sales rep says that they are drowning in tools

Ironically, none of these problems are caused by the inherent technology itself.

In this article, we’ll dive into these problems and how they negatively impact your team’s productivity and success.

How Too Many Apps hurting your Sales?​

Sales and service folks are drowning under too many applications to use for better results.
Firstly, there are too many apps.

According to a survey, there are over 1,000 apps specifically focused on sales technology.

Additionally, at least two of three salespeople feel overwhelmed with too many tools. This is also true for service professionals, as too many software programs are sitting around, not even getting used.

As a result, one out of three SaaS solutions is not utilized, wasting much money. As a result, too many companies spend much money on technology to improve productivity, but something else is needed.

How many Too Many To-Dos hurting your Sales​

Sales reps spend most of their time on non-selling tasks due to managing multiple tools and processes, leading to lower productivity and service quality.

2/3rds of a salesperson’s time is distracted with record-keeping, broken processes, and managing tools like data entry and lead management.

In addition, salespeople have to deal with many tasks across different devices, like prospecting tools, CRM, proposal tools, social media research tools, and marketing mass emailing tools.

Instead of focusing on selling, sales reps have to learn and address too many things, while support reps get burdened with a lot of process work that loads the overall service experience.

Start-from-Scratch Flows​

CRM automation creates new processes and burdens sales reps with manual tasks, resulting in low user adoption and productivity

The third problem is irony. Automations that are supposed to help us have instead created new start-from-scratch flows.

CRM has become an input system, and many users need to get more value for its continuous use and adoption. As a result,

Only 37% agree that their company takes full advantage of Salesforce CRM.

Because people need to become more familiar with it, or it needs to be designed to be more user-centric.

When you think about writing follow-up emails, writing emails for a case, summarizing a meeting or account overview, an opportunity, or a deal review, and doing root cause analysis, all of that has to happen from scratch.

71% of Sales reps spend their time in manual work such as data entry

It’s so manual today that it overwhelms salespeople, and instead of doing what they are supposed to do, they spend their time on these tasks that will not generate revenue and find it a burden.

Thank you for reading!